facebook Created with Sketch. instagram Created with Sketch. linkedin Created with Sketch. twitter Created with Sketch.

The Future Of Denim Post COVID-19

| < 1 min read

This webinar conducted on the 19th June 2020 on Future of Denim covers expert and data-driven views on

a) Consumer Trends
b) Immediate implications and
c) Expectations for the future

Sartaj heads the Design at Pepe Jeans India and has over 20 years of experience leading design and product across leading international brands like Benetton. He has also tried his hand at entrepreneurship. He is also the Chief Product Officer at Turmswear, a new-age digital native brand focussed on the consumer-driven performance setting a direction for the future of denim.

You can watch the full recording below.

Sartaj passionately talks about the Denim Future and summarises the three imperatives

  1. Denim always re-invents, continue to innovate using technology
  2. Create sustainable products and
  3. Create a WOW factor than just creating another product

You can watch our earlier webinar on Future of Fashion Design post-COVID-19.

Subscribe to our insights

Subscribe now to receive our thought leading insights right into your inbox

Related Blogs

Brat vs Demure: The Ultimate Trend Face-off

| 4 min readIn the fast-paced world of fashion, trends come and go, but two are currently stealing the spotlight: the brat and the anti-brat, or as Jools Lebron likes to call it, the “demure.” Although these trends have reached saturation on social media, they’re still alive and kicking in the fashion scene. For brands and retailers, they […]

on September 24, 2024

Case Study: AI Strategies to Create More Hero Products

| 4 min readExecutive Summary In an innovative move away from traditional market expansion strategies, a leading women’s wear brand sought to escalate its growth not by increasing product selection but by amplifying its ‘hero products’. These products, known for outsailing others by 10 to 20 times, represent significant business potential. Facing the limitations of conventional market insight […]

on June 9, 2024

Adaptive Retail Growth Strategy Framework

| 6 min readUnderstanding the Adaptive Retail Landscape In today’s volatile marketplace, consumer preferences and needs evolve at an unprecedented pace, necessitating a responsive and proactive approach from retailers and brands alike. To not only survive but thrive, it is crucial for businesses to not just understand but consistently exceed consumer expectations. This dynamic adaptation is the cornerstone […]

on June 9, 2024