Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
Win During Inflation: Be Laser-Sharp and Rationalise Assortment
| 2 min readDiscretionary spending by consumers is going down with inflation. This is making retailers exit irrelevant items/ products. Leading retailers like Walmart and Target are exiting items. Here is an interview by CNBC with Kohl’s CEO Michelle Gass. With our industry exposure and global connections, what we see as a trend is brands and retailers are […]
[Trend] Consumer Response To Inflationary Pricing
| 4 min readThe recent global economic outlook by KPMG (read the detailed report by country here) forecasts, a) Russia-Ukraine war to lower global growth prospects and increase inflationary pressures b) Central banks’ change in policy stance could add to market volatility c) Ongoing geopolitical uncertainties could see further disruptions to production and trade Under these conditions, we […]
Trend: Product-Centric to Consumer-Centric Merchandising
| 3 min readRetail businesses are used to merchandising processes which are product-centric. The process starts with the category and ends with the consumer. With consumer demand patterns changing constantly, there needs a fundamental shift from product-centric to consumer-centric merchandising. This is a trend as published by Gartner. This trend is well articulated by Robert Hetu of Gartner, […]
[Podcast] How Fashion Brands Can Use Inflation As An Exciting Opportunity
| < 1 min readIn this podcast, we share a proven way of how fashion brands can use inflation as an exciting opportunity. Inflation globally is skyrocketing and beating 30-year records. Inflation fundamentally reduces the propensity to purchase by the consumer. The fashion businesses being discretionary will get impacted. In this episode we cover, a) What is inflation?b) What […]
Narrow Your Aperture for Fashion’s Biggest Leverage
| 3 min readFashion’s biggest leverage should be obvious to everyone but is strangely not so. Markdowns (in particular the cause of it) which are leveraged to increase sales are rarely focussed on. The important reason to focus on markdowns is that they come with very high costs to the company. The markdown cost is higher than any […]
Fashion’s New Rules
| 4 min readFashion’s new rules are in play. The old ways won’t work effectively with the new rules. Who decides how we dress, what we wear and also identify ourselves through clothing? Do we decide this ourselves? or the people around us both physically and digitally? Those who pass by in the street, our followers in Instagram […]
Nano Trend Spotting | Avoid The Biggest Error In Forecasting
| 7 min readNanotechnology is contributing immensely to the progress of materials, science, engineering, computing, and robotics. Understanding, shaping, and combining matter at the atomic and molecular scale is called nanotechnology. What benefits can we get when we understand trends at that level? This question led to the edit on “Nano Trend Spotting“. We cover the strategic advantage […]
Case Study | Fast And Accurate Category And Market Expansion
| 4 min readOverview Fast and accurate category and market expansion are key to scaling any business. The challenge lies in the approach to that scaling, the time it takes and the risks involved. Traditional ways of primary and secondary market research have their limitations of coverage and static nature. It also takes a lot of time. The […]
Case Study | Demand Forecasting During Shock Events And Beyond
| 4 min readOverview Shock events impact and at the basic level change organizations across dimensions such as demand forecasting, distribution, and new product introductions. Demand forecasting is key to a waste-less supply chain performance. Yet, fashion demand forecasting accurately has always been challenging for businesses, in particular lifestyle brands and retailers. All the more now due to […]
Decoding Metaverse For Fashion Retail
| 3 min readOver 3 billion people played digital games in 2021 (source: Statista). With the virtual world getting better and better, we see a movement of increasing virtual immersion and trading digital goods in the time ahead. It is always good to take any new idea through mental models for optimal output. We wrote an article on […]
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