facebook Created with Sketch. instagram Created with Sketch. linkedin Created with Sketch. twitter Created with Sketch.

Blog

Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights

Revolutionizing Fashion: Reducing Fashion Risk with Entropy and Information Theory

| 2 min readEmbracing Entropy: A Novel Strategy for Reducing Fashion Risk In today’s unpredictable fashion industry, “Reducing Risk With Entropy” could be the key to success. This innovative approach leverages principles from both thermodynamics and information theory. The common ground between these two seemingly disparate fields is entropy, a concept that is a powerful tool for managing […]

on June 14, 2023

2023 Beauty Trends: The Allure Of Scents

| 5 min read2023 Beauty Trends Overview In the thriving beauty industry, it’s crucial for retailers to stay updated on the latest trends and strategies to stay competitive. As per a recent BOF article, two emerging 2023 beauty trends are sustainability and eco-friendly products. Brands are integrating sustainable ingredients and packaging into their offerings. Additionally, personalized beauty products […]

on May 17, 2023

Validating the Hottest A/W 2023 Runway Trends

| 4 min readAnother runway season – A/W 2023 drew to a close, and designer collections featured a plethora of new trends and styles. This has set in motion among Brands and Retailers the meticulous process of discerning winning runway trends from possible failures and therefore ensuring that they include the appropriate trend in their range that resonate […]

on April 24, 2023

Responsible Business Strategy with GenerativeAI: The Future of Good and Sustainable Business

| 3 min readI am personally a technology optimist. Having said that, we need to be responsible in adopting technology, particularly now, as we are seeing double exponential impacts that are difficult for individuals and even experts to predict. This video is worth an hour to watch and spread: Here’s a summary of the key points from the […]

on April 23, 2023

Unconventional Retail Economic Indicators: Beyond the Lipstick Index

| 4 min readIntroduction Economic downturns are an unavoidable aspect of any market cycle. However, businesses that can successfully navigate these challenging times often emerge stronger and more resilient. One key element in achieving this is understanding retail economic indicators, such as the Lipstick Index, that provide valuable insights into consumer behavior during recessionary periods. In this blog […]

on March 22, 2023

Consumer Willingness to Pay for Kitten Heels: A Guide to Pricing

| 7 min readKey Takeaways The re-emergence of kitten heels as a trend caught the attention of many when launched by aspirational luxury brands on the runway. The kitten heel trend has evidently trickled down from the runway to retail. While demand in luxury retail peaked in Spring 2022, mainstream retail picked up the trend only later on […]

on March 15, 2023

Consumer Response to Utility Wear in US and UK Markets

| 7 min readGlamorous Cargos: A Utilitarian Comeback to Meet the need for Pockets Cargo pants have made a notable comeback in the form of utility wear, as GenZ embraces the 90s and Y2K trends. This renewed interest in utility wear-led trends is partly due to the demand for pockets among women. The following edit explores cargo trends […]

on February 22, 2023

How To Win Digital Consumers Through Inflationary Times

| 16 min readThis is a talk by our Founder & CEO at a global event on How to win digital consumers through inflationary times. Please find below the video recording and full transcript. Here is the full transcript Ganesh Subramanian, Economy and Need To Win Digital Consumers First things first. Is recession going to come or is […]

on December 7, 2022

[TEDX Talk] Escaping Fashion’s Death Valley | A New Way To Predict New Product Success

| 9 min readWe gave a TEDx talk organised by NIFT, Bangalore, India. This talk addresses the quantum of wastage in the fashion industry, what is causing it and solutions. Here is the TEDx video and the full transcript. Full Transcript “Hi Everyone! With over 20 years of experience in building product ranges for global and Indian fashion […]

on September 20, 2022

Win During Inflation: Be Laser-Sharp and Rationalise Assortment

| 2 min readDiscretionary spending by consumers is going down with inflation. This is making retailers exit irrelevant items/ products. Leading retailers like Walmart and Target are exiting items. Here is an interview by CNBC with Kohl’s CEO Michelle Gass. With our industry exposure and global connections, what we see as a trend is brands and retailers are […]

on August 19, 2022

Subscribe to our insights

Subscribe now to receive our thought leading insights right into your inbox

Try Stylumia for your business

Our sales team will reach out to you soon