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Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
What Can Fashion Learn From Latency?
| 3 min readMost of my professional journey has been with offline Brands and Retailers except for the last few years in the digital world. My Eureka moment was when I was working in a technology company, and whenever we discussed something, it used to be called, App Version 1.1, Company Version 2.0, Strategy Ver 1.4. That’s when […]
How To Beat The Potential Impact Of GST
| 3 min readIt is that time of our journey now, similar to the excise duty introductions many years back when we all planned for the potential impact of excise balancing what is good for consumers and the company. In this note, we provide our perspective on how any fashion brand or retailer can beat the potential impact of GST. […]
Confessions Of A Fashion Designer
| 2 min readWe are happy to share a note received from a fashion designer with one of our clients. This is a transformative story. We thought this may help provide a perspective for not just fashion designers, also those in other roles of buying, merchandising /planning and category/Business Head/ Owners. Quote From the beginning of college, fashion […]
Soaring Skirt Trends For SS17
| 5 min readSkirt trends have always been a wardrobe staple for women. And as trends keep evolving, the skirt trends too has seen various adaptations in silhouettes and patterns. The skirt is versatile and can be worn just as easily to a business meeting as to a brunch party. Pair it with a tee, classic aviators and […]
Rising Playsuit, Jumpsuits And Romper Trends For SS17
| 5 min readWe have already seen sustained popularity of rising jumpsuit, the playsuit and romper trends over the past few seasons internationally – and data shows that there is search intent for these products even for the upcoming spring-summer season. Jumpsuits and its high street replicas have become a regular at fashion weeks – but now it […]
Top Polo And T-Shirt Trends For SS17
| 5 min readFrom the beginning, wardrobe staples have been a pillar of the menswear fashion world…i.e, the selection of ‘elevated basics’ that any dude can carry through seasonal twists. Knitted T-shirt trends and Polo shirt trends constitute these all-time, must-have product categories. For a long time, Manhattan was the epicentre of all creative thought. But as menswear […]
Sought After Men Casual Shirts For SS17
| 5 min readIn the business of Menswear fashion, seasonal shifts are a fraction of the pace of Womenswear. Simple silhouettes make the transition more subtle. For eg. SS16’s Flat collar Cuban casual shirts, reinterpreted as printed resort shirts, are still a key item for SS’17. But that’s not to say that every season doesn’t introduce freshness by […]
Racing Away This Season Is The Biker Jeans For Men
| 4 min readThe moto biker jeans for men have long been considered a key player in every bike rider casual arsenal. And given the effortless cool that these jeans lend to an outfit, it’s not hard to validate. But rather than going down the traditional biker route, cut a contemporary path and wear yours over a casual […]
Floral Prints Stay Bold Despite The Monsoons
| 3 min readEven last year this time, high street fashion brands across the globe (Zara, H&M, Topshop, Forever 21), were using separates and dresses in ditsy floral prints on their window mannequins. Two seasons hence, the ditsy print seems to be a thing of the past. It has made way for big, bold, graphic florals, placement florals, […]
How Long The Joggers Trend Will Last?
| 5 min readIf you would remember, as kids many used to cinch their pants with rubber bands so that they did not step on their jeans. Probably that marked the beginning of this new silhouette which is widely talked about. This edit looks at what consumers are loving in joggers trend internationally, in social, in India, and […]
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