Protected: Lowe’s CONSTRUCT Demo Day | Future Of Consumer-Driven Merchandising
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| 4 min readIn the fast-paced world of fashion, trends come and go, but two are currently stealing the spotlight: the brat and the anti-brat, or as Jools Lebron likes to call it, the “demure.” Although these trends have reached saturation on social media, they’re still alive and kicking in the fashion scene. For brands and retailers, they […]
| 4 min readExecutive Summary In an innovative move away from traditional market expansion strategies, a leading women’s wear brand sought to escalate its growth not by increasing product selection but by amplifying its ‘hero products’. These products, known for outsailing others by 10 to 20 times, represent significant business potential. Facing the limitations of conventional market insight […]
| 6 min readUnderstanding the Adaptive Retail Landscape In today’s volatile marketplace, consumer preferences and needs evolve at an unprecedented pace, necessitating a responsive and proactive approach from retailers and brands alike. To not only survive but thrive, it is crucial for businesses to not just understand but consistently exceed consumer expectations. This dynamic adaptation is the cornerstone […]
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