How Long The Joggers Trend Will Last?
If you would remember, as kids many used to cinch their pants with rubber bands so that they did not step on their jeans. Probably that marked the beginning of this new silhouette which is widely talked about. This edit looks at what consumers are loving in joggers trend internationally, in social, in India, and our view on the way forward as many of you are placing bets for the forthcoming periods.
What is trending Internationally?
Casual Solid Joggers are trending internationally and are a must-have with a cross pocket. And if their popularity on Pinterest is anything to go by ( popularity between 26k to 20k pins for jogger pants), then the jog pants will rule the “cool casuals” space in high street fashion in the coming seasons.
In addition, you can now find Jogger Pant in numerous designs and fabrics like terry cloth, khaki, denim, and more.
The casual Joggers trend with an all-over print like ” Champion” is selling out pretty fast including its colourways and Jog pants with utility-based or fashion fads like knee ripped ones are some of the top-ranking styles as per Stylumia.
Unlike sweatpants, their primary utility is not in exercise. They are well designed and carry a graceful touch; a lounge-worthy article of clothing that you can leave the house with without fear of being judged.
Indigo Joggers Trend
Indigo Joggers Trends are a hybrid fabric, mixing jersey and denim together. The unique flexible material of Jogger means you can literally do anything in them! This includes yoga, all types of dance, running, and more, they are that stretchy. Joggers trend put the durability of denim into motion. A cutting-edge crossbreed between jeans and activewear, crafted in a unique fabric that weaves together the style of denim with the versatility of jersey, it’s the original hybrid jean. You now have the freedom to move like never before.
Washes have been a cool update for Joggers from a nice mid to light blue which goes well with most outfits. It’s faded in the authentic-looking areas like the thighs, calves, and around the back pockets, but darker in areas that wouldn’t get so much natural wear n tear. It’s definitely more of a casual wash that looks better with t-shirts than it does dress-up.
Top Trending styles in India
And now, a cursory glimpse at the popularity of the trend in the Indian context on both social media and other retailers, athleisure wear amplified by various trendsetting brands and the most influential fashionistas. Joggers that are ruling the roost are clearly the knitted activewear with terry/CNP (Cotton/Nylon/Polyester blends) as the base fabric has an edge over the casual joggers.
However, we see a very thin selection of cool casual jogger pants in Indian brands and retailers, despite it is not the easiest to pull off, very few brands in India are actually leveraging the adulation that the trend is getting in the digital ecosystem. We observed very few emerging brands make up the handful of options focusing on the trend.
Consumer Search Trends
Search trends in India going strong with 70% year-on-year growth. The Aug-Dec period has seen a 50% jump over the first half. Sam’s trend will continue this year too. Jogger shows a tench of search to jeans which means it can be a good indication of bet you could place on this category. It is a lot considering jeans have been there for decades.
Way Forward
People for a long time have been searching for something that is like fit pants and can show off their sneakers. People would often fold off the pants to get the rise. Pants specially designed for joggers trends have provided people exactly what they needed and thus it is getting so much popular now. Jogger Pants have changed the mindset and prospects of the bottom wear in the market. With the evolution of these Pants, people are no longer required to cuff the bottom pant or roll it upwards to show off their stylish sneakers.
Washed camouflage or the winter staple of faux leather Joggers trend can be paired well with a classic winter jacket mostly of CNP (Cotton, Nylon, or Polyester blends). Moto Camo is a biker look with the biker jacket on tow it can be a very cool update to the avid bikers as these lend their cool comfort for long-distance cruise rides. Smart joggers are your everyday pants which can be a savvy weekend warrior style option or a fashion-forward look for both men and women. They look just as awesome paired with brogues and a blazer as they do with slip-on sneakers and a plain tee.
In Closing
A close observation of what has worked in the past and some abstract insights on them, silhouettes in general last long. For eg slim fit has now been there for over a decade with rapid growth over the last five years. It is the surface treatments of fashion that are transient like the print type, wash type, etc.
We consider Jogger as a silhouette and when comparing the term with silhouette keywords like slim fit jeans, slim fit pants, it is right on top of the intent by a significant margin.
It is time for the innovators and early adopters to make the most out of this period and set their mark in what consumers are looking into and occupy their wardrobe share.
A candidate to take its place in your communications/campaigns!
Jogger and its forms will go through experimentation and in our view it is
a candidate for an ultra marathon and not sprint!
