Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
Tariff Resilient Assortment Planning
| 4 min readFuture-Proofing Retail in a Volatile Trade Landscape Executive Summary: Redefining Retail Strategy with Resilient Assortment Planning The global retail ecosystem in 2025 is being redefined by trade volatility. With tariffs of 10% to 25% now affecting goods from critical global markets, traditional assortment strategies anchored in historical sales or competitor replication have become strategically insufficient. […]
The Unpredictable Game Of New Product Success
| 4 min readThe Unpredictable Game of Retail: Why Some Products Win and Others Vanish Every retailer, from luxury fashion houses to fast-fashion giants, has the same goal: to create new product success that dominates the market. Yet, for every viral sensation, countless others quietly disappear into clearance bins. Why does this happen? Why do some products skyrocket in popularity […]
Margin Protective Pricing In an Era of Tariff Volatility
| 4 min readExecutive Summary: Pricing as a Strategic Weapon The 2025 tariff landscape has fundamentally disrupted retail pricing strategies, with import duties of 10-25% reshaping supply chain costs. Relying on traditional cost-plus pricing is no longer viable. Brands and retailers must adopt Margin Protective Pricing, a demand-driven strategy that preserves margins while maintaining competitiveness. Research from Bain […]
The Power Constraints In Trend Spotting
| 4 min readIntroduction: Why Traditional Trend Spotting Falls Short Trend spotting is often seen as an expansive process—gathering as much data as possible, analyzing vast amounts of market signals, and predicting what’s next. But does more data always lead to better insights or trend spotting accuracy? Not necessarily. The biggest challenge with conventional trend spotting is its […]
Brat vs Demure: The Ultimate Trend Face-off
| 4 min readIn the fast-paced world of fashion, trends come and go, but two are currently stealing the spotlight: the brat and the anti-brat, or as Jools Lebron likes to call it, the “demure.” Although these trends have reached saturation on social media, they’re still alive and kicking in the fashion scene. For brands and retailers, they […]
Case Study: AI Strategies to Create More Hero Products
| 4 min readExecutive Summary In an innovative move away from traditional market expansion strategies, a leading women’s wear brand sought to escalate its growth not by increasing product selection but by amplifying its ‘hero products’. These products, known for outsailing others by 10 to 20 times, represent significant business potential. Facing the limitations of conventional market insight […]
Adaptive Retail Growth Strategy Framework
| 6 min readUnderstanding the Adaptive Retail Landscape In today’s volatile marketplace, consumer preferences and needs evolve at an unprecedented pace, necessitating a responsive and proactive approach from retailers and brands alike. To not only survive but thrive, it is crucial for businesses to not just understand but consistently exceed consumer expectations. This dynamic adaptation is the cornerstone […]
Ultimate Playbook for Maximizing ROI In Tech Deployment
| 2 min readIntroduction In today’s rapidly evolving technological landscape, success hinges significantly on the strategic intent and implementation of technology solutions. Our Playbook for Maximizing ROI in Tech deployments begins with a united front between business and technology teams, ensuring strategic alignment from the start. Key Elements for Success Strategic Alignment and Kickoff The journey to high […]
OutRetail: Retail Decision Sprint – A Key Strategic Advantage
| 3 min readIn today’s dynamic retail environment, characterized by rapid shifts in consumer behavior and market dynamics, traditional decision-making models fall short of addressing the complexities businesses face. This necessitates a radical approach known as the Retail Decision Sprint. Inspired by Atif Rafiq’s insights on modern problem-solving and Daniel Kahneman’s exploration of human cognition in “Thinking, Fast […]
OutRetail: Mastering Market Dynamics with AI, A Unified Strategy for Brands and Retail
| 3 min readIn the fast-evolving retail environment, mastering market dynamics stands as a cornerstone for navigating the turbulent waters of ever-changing consumer preferences and trends. The intriguing concepts of entropy from both thermodynamics and information theory offer a fresh lens through which brands and retailers can strategize across diverse sectors such as fashion, home, electronics, and consumer […]
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