Blog
Stylumia brings the latest blogs on Color AI, Retail AI, Fashion AI & Ecommerce AI with the help of data-driven insights
Brat vs Demure: The Ultimate Trend Face-off
| 4 min readIn the fast-paced world of fashion, trends come and go, but two are currently stealing the spotlight: the brat and the anti-brat, or as Jools Lebron likes to call it, the “demure.” Although these trends have reached saturation on social media, they’re still alive and kicking in the fashion scene. For brands and retailers, they […]
Case Study: AI Strategies to Create More Hero Products
| 4 min readExecutive Summary In an innovative move away from traditional market expansion strategies, a leading women’s wear brand sought to escalate its growth not by increasing product selection but by amplifying its ‘hero products’. These products, known for outsailing others by 10 to 20 times, represent significant business potential. Facing the limitations of conventional market insight […]
Adaptive Retail Growth Strategy Framework
| 6 min readUnderstanding the Adaptive Retail Landscape In today’s volatile marketplace, consumer preferences and needs evolve at an unprecedented pace, necessitating a responsive and proactive approach from retailers and brands alike. To not only survive but thrive, it is crucial for businesses to not just understand but consistently exceed consumer expectations. This dynamic adaptation is the cornerstone […]
Ultimate Playbook for Maximizing ROI In Tech Deployment
| 2 min readIntroduction In today’s rapidly evolving technological landscape, success hinges significantly on the strategic intent and implementation of technology solutions. Our Playbook for Maximizing ROI in Tech deployments begins with a united front between business and technology teams, ensuring strategic alignment from the start. Key Elements for Success Strategic Alignment and Kickoff The journey to high […]
OutRetail: Retail Decision Sprint – A Key Strategic Advantage
| 3 min readIn today’s dynamic retail environment, characterized by rapid shifts in consumer behavior and market dynamics, traditional decision-making models fall short of addressing the complexities businesses face. This necessitates a radical approach known as the Retail Decision Sprint. Inspired by Atif Rafiq’s insights on modern problem-solving and Daniel Kahneman’s exploration of human cognition in “Thinking, Fast […]
OutRetail: Mastering Market Dynamics with AI, A Unified Strategy for Brands and Retail
| 3 min readIn the fast-evolving retail environment, mastering market dynamics stands as a cornerstone for navigating the turbulent waters of ever-changing consumer preferences and trends. The intriguing concepts of entropy from both thermodynamics and information theory offer a fresh lens through which brands and retailers can strategize across diverse sectors such as fashion, home, electronics, and consumer […]
The Sneaker Recipe: Crafting Style, Silhouette, and Fabric in the US Market 2023
| 4 min readDelve into the pulse of sneaker culture in the US market, where winning attributes reign supreme. Fabric, silhouette, style, and price points intertwine to define the very essence of sought-after sneakers. Join us as we dissect the intricacies of materials, decode the diversity of silhouettes, and unravel the styles that captivate American sneaker aficionados. From […]
OutRetail: Busting The 3 Myths on eCommerce Intelligence
| 2 min readIntroduction ‘OutRetail’ is reshaping the retail industry, challenging conventional beliefs about ecommerce intelligence. This blog aims to debunk three widespread myths and reveal the true impact of e-commerce data across retail channels. Myth 1: E-commerce Data is Relevant for E-commerce Only Expanding Beyond Online Channels eCommerce intelligence, often pigeonholed as useful solely for online sales, […]
Gen-Z Style Signals: Men’s Fashion Trend Analysis
| 4 min readIn the world of fashion, change is the only constant, and the pace at which trends emerge and evolve can leave even the most seasoned fashion enthusiasts in awe. In this blog, we’ll delve into the rapid, dynamic world of quick trends in menswear, with a focus on the latest insights that resonate particularly with […]
The Barbiecore Phenomenon Unpacked
| 5 min readIn the ever-evolving world of fashion, cultural influences often play a significant role in shaping trends that captivate consumers’ imaginations and wardrobes. One such cultural phenomenon that left an indelible mark on the fashion landscape was the release of the Barbie movie. This cinematic creation not only rekindled the beloved childhood memories of many but […]
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