Future of Fashion and Lifestyle Prediction is here
The
impact
+60%
Sales/Revenue Velocity
+30%
Inventory Turns
+20%
Full-Price Sell-Through
The
impact
+60%
Sales/Revenue Velocity+30%
Inventory Turns+20%
Full-Price Sell-Through100+ brands and retailers
And many more...
Our Solutions
Current fashion trend forecasting solutions, demand forecasting solutions and prediction systems are broken. Existing systems are based on subjective, expert-led or supply-driven trends.
The wastage generated is in the order of over 70 billion garments in a year growing at 6% per annum. There is a need for a paradigm shift in thinking.
Whether it is fashion trend forecasting, spotting winning products, demand forecasting for new products, inventory optimization across the value chain, or localizing assortment for a store, our platform covers it for you. Stylumia is a trend forecasting solution company and our products are powered by proprietary fashion AI, one-of-its-kind Demand Sensing machine learning algorithms augmented with consumer demand signals.
True Demand™ Driven Research
Discover True Demand of what consumers like and what they don’t
Winning Product Selection
Win with consumer-right assortment decisions to stay relevant always
Demand Forecasting
Accurately predict demand across the product hierarchy up to style, color, and size
True Demand Driven Trends
Consumer Intelligence
Real consumer intelligence lies in understanding True Demand. This fashion trend forecasting solution removes the noise from the data and brings alive the true consumer demand. Data-driven solutions are always not good unless the noise is removed. Thus the solution provides true-trend forecasting and not just trends. The Data sources include global designers, brands, retailers, and runways. This solution is powered by award-winning proprietary AI-ML-driven, Demand Sensing algorithms.
Laser-sharp fashion forecast
Instant validation of trends and products
Winning new product ideas
Enter new categories with confidence
Predict The Unpredictable
Apollo
No product is a bad product if made/bought in the right quantity. Predicting demand for a new product in fashion is a non-trivial problem. Current methods are either associative, traditional consumer research-based or prediction models using attributes. Apollo is a customized prediction engine for you, which is inspired by human visual perception through an ensemble machine learning model combining images and textual attributes powered by global fashion intelligence and your transaction data.
Test product potential without investment
Grade relative potential of new ranges
Buy just the right amount of inventory
Right-price your new product
Generate Winning Product Ideas
ImaGenie Stylumia labs
ImaGenie is to fashion design what the digital camera and image-filters were to photography, the most innovative game-changing developments in an industry which only saw incremental improvements for decades. It is the world’s most accurate predictive design tool, which processes and analyses millions of images and textual attributes of fashion styles across runways, fashion websites, and e-commerce to generate winning designs. ImaGenie is an advanced predictive analytics capability that applies artificial intelligence ethically to generate design shortlists using a simplified and gamified dashboard that produces winning permutations and combinations of design ideas curated to a particular brand/ designer DNA. A fashion designer’s ability to quickly create trend relevant storyboards and mood boards, determine which design concepts to pursue, and be stimulated by ImaGenie’s creations – will change the way we look at design in the future.
Create winning ideas with 2x winning probability
Generate visual design brief
Customize creations to your brand DNA
True Demand Driven Trends
Consumer Intelligence
Real consumer intelligence lies in understanding True Demand. This fashion trend forecasting solution removes the noise from the data and brings alive the true consumer demand. Data-driven solutions are always not good unless the noise is removed. Thus the solution provides true-trend forecasting and not just trends. The Data sources include global designers, brands, retailers, and runways. This solution is powered by award-winning proprietary AI-ML-driven, Demand Sensing algorithms.
Laser-sharp fashion forecast
Instant validation of trends and products
Winning new product ideas
Enter new categories with confidence
Predict The Unpredictable
Apollo
No product is a bad product if made/bought in the right quantity. Predicting demand for a new product in fashion is a non-trivial problem. Current methods are either associative, traditional consumer research-based or prediction models using attributes. Apollo is a customized prediction engine for you, which is inspired by human visual perception through an ensemble machine learning model combining images and textual attributes powered by global fashion intelligence and your transaction data.
Test product potential without investment
Grade relative potential of new ranges
Buy just the right amount of inventory
Right-price your new product
Generate Winning Product Ideas
ImaGenie Stylumia labs
ImaGenie is to fashion design what the digital camera and image-filters were to photography, the most innovative game-changing developments in an industry which only saw incremental improvements for decades. It is the world’s most accurate predictive design tool, which processes and analyses millions of images and textual attributes of fashion styles across runways, fashion websites, and e-commerce to generate winning designs. ImaGenie is an advanced predictive analytics capability that applies artificial intelligence ethically to generate design shortlists using a simplified and gamified dashboard that produces winning permutations and combinations of design ideas curated to a particular brand/ designer DNA. A fashion designer’s ability to quickly create trend relevant storyboards and mood boards, determine which design concepts to pursue, and be stimulated by ImaGenie’s creations – will change the way we look at design in the future.
Create winning ideas with 2x winning probability
Generate visual design brief
Customize creations to your brand DNA
CEO, Bestseller Group
"The cost of going wrong in fashion is very high. We used Stylumia platform to predict the right tone of color, design and silhouettes. We saw overall increase in full price sell-thru at an absolute 6-8%."
Director, APAC E-Commerce
"All innovations happen by asking questions. We have been asking questions with our own data so far. More difficult questions can be asked with a larger data set, in particular, with intelligence. We found Stylumia to be a perfect partner for providing us with external data with deep consumer intelligence. We are now able to ask deep questions in our business and move forward."
CEO, Celio India
"Now that we have been working with Stylumia for a while, we can see what consumers are accepting and loving and what they are not. This had been helping our merchandising team forecast and plan our merchandise assortment better, which has been pivotal in improving our first quality sell-through rates. We are a product-driven company. Anything that helps in understanding the taste of our consumers at the level of store, region, country is extremely helpful and we think Stylumia is doing a perfect job at that."
"We have a mature data science team to constantly innovate and improve our prediction accuracies. When we came across Stylumia, We were not sure whether they can augment our current algorithms. Having worked with them for over one year now, We clearly see they are able to provide upwards of 20% improvement in forecast accuracies from our baselines."
"We service clients across US and Europe and supply products based on demand from brands and retailers. We spotted Stylumia as an early stage start-up 3 years back. We worked together on a customized solution to provide designs to our clients based upon consumer intelligence from Stylumia. We saw a jump in the adoption rate and also overall reduction in the research time."
Director
"Stylumia has helped both in our retail and wholesale. We used to have a 20-25% adoption rate of our designs with our wholesale partners. With Stylumia’s design intelligence, we have improved the wholesale adoption of our designs by 300%."
Recognitions
The Forrester Tech Tide™: AI And Analytics For Retail
Stylumia has been chosen one of the 11 Deeptech startups by NASSCOM InnoTrek 2021
Stylumia has been chosen to be part of the German startup delegation for 2021
Aegis Graham Bell Awards 2021: Winner of "A.I. Powered Innovation for Retail"
INTEL chooses Stylumia as a member of its AI Builders program
SAP.iO Foundry Berlin chooses Stylumia for its first Data & Analytics Program
NASSCOM Deep Tech Club: Stylumia part of Deep Tech Club
Winner in Retail Amazon AI Conclave Award 2019
Circular Changemaker by Fashion for Good & United Nations, 2019
Part of Target Accelerator Cohort 7, 2019
Emerge 50 Winner Nasscom Product Conclave 2019
Tech 30 Winner: Yourstory Techsparks 2019
Accenture Innovation Challenge 2018 (Finalist), GiTex, Dubai
Top 25 AI companies in the Asia Pacific by CIO Advisor 2017
CB Insights Spots Stylumia
Lowe’s Innovation Labs Chooses Stylumia
Stylumia Collaborates with London College of Fashion. UAL to Provide World-Class AI Technology for Students
Stylumia in the news
Nov 17, 2021
Stylumia: Using AI to Cut Massive Wastage in Fashion Business
Stylumia uses computer vision and a proprietary AI-powered demand sensing algorithm to analyse consumer demand data. It analyses millions of consumers’ voices to define consumer likes and dislikes for the present and the future...
Jul 27, 2021
NASSCOM is Hosting The 6th Edition of InnoTrek Virtually
Stylumia has been chosen as one of the 11 Deeptech startups by NASSCOM InnoTrek 2021.
Jun 30, 2021
Stylumia Talks Trend Dynamics, Growth of Demand Sensing in Retail
AI-driven trend forecasting platform Stylumia discusses its trend forecasting solution and retailers’ need for demand sensing..
Jun 23, 2021
HFW x ImaGenie collaboration Powered by Stylumia
ImaGenie generated a new set of designs using inputs from styles showcased at the Helsinki Fashion Week, the first and most sustainable fashion week recognized today..
Mar 30, 2021
Fashion Tech India: Real-Time AI Data Drives Competitive Retail Advantage
Consumer fashion may be among the most unpredictable markets on the planet, but one startup in India has created an AI-based demand sensing platform..
Mar 26, 2021
Three AI And Tech Trends That Will Transform The Fashion Industry
Stylumia deploys its AI and machine learning platform to help fashion and lifestyle brands forecast demand, spot trends, manage inventory, and make better business decisions..
Jan 12, 2021
Data Alone Won’t Save Fashion
Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.
Dec 05, 2020
Sanjay Mehra from Stylumia on the Future of Fashion Prediction
Stylumia’s solutions are built on proprietary one-of-a-kind demand-driven ensemble machine learning algorithms with data at an internet-scale.
Oct 08, 2020
Helping Startups Turn Untapped Data Into New Business Opportunities For SAP Customers
Stylumia solves the problems of fashion, lifestyle, sports and home validation, prediction, and design generation.
Sep 23, 2020
Stylumia Ropes In Sanjay Mehra To Head North America Business
Stylumia has roped in retail heavyweight Sanjay Mehra as its Senior Vice President – North America.
Jun 19, 2020
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Stylumia, A Bangalore-based startup focused on providing product insights through its AI-powered consumer-driven, demand-sensing engine for seen and unseen products
Dec 06, 2019
Stylumia reduces fashion industry's carbon footprints by 60 million garments per annum
Stylumia helps customers reduce overstocking of…
Oct 12, 2019
TechSparks 2019: Stylumia is one of the Top 30 Tech Startups in India
Stylumia is one of the Top 30 promising startup with high potential to be a…
Aug 26, 2019
Stylumia selected for The Target Accelerator Program
Stylumia is one of the top 10 Indian startups selected in Cohort 7...
Aug 24, 2019
Circular Changemakers: Technology Meets Thought
Stylumia is now a part of Intellecap’s (CAIF) Circular Changemakers...
Jun 19, 2017
Meet AI, the fashion guru
Will coral pink be hotter than salmon pink for scarves? Are men choosing stripes over gingham? Artificial intelligence is helping fashion designers and retailers make the right choice...
Blog
Optimizing Price and Margin with Retail Game Theory
In today’s hypercompetitive retail environment, margin erosion is often not the consequence of declining customer demand but the result of strategic missteps. One of the most insightful models to understand these dynamics is the Prisoner’s Dilemma, a classic framework in game theory. While originally rooted in abstract economics, the Prisoner’s Dilemma manifests everywhere in retail: […]
Aug 27, 2025
The Color Prediction Paradox: How Demand Sensing is Revolutionizing Color Strategy
The color prediction paradox is the trap brands fall into when they try to lock next season’s “winning” colors too early, using top‑down palettes and supplier‑friendly signals, only to discover that real consumer demand moved elsewhere. Three forces make this paradox durable: lead‑time bias (announcing colors 18–24 months ahead), context variance (color meaning flips by […]
Aug 24, 2025
Embracing Consumer Demand Asymmetry in Retail
Life lessons from an “asymmetric” mindset and a practical operating system for retailers A quick note on what sparked this article A widely shared “last lecture” at Stanford by Graham Weaver popularized a simple and uncomfortable truth: not every decision carries equal weight. Certain actions create outsized results compounding over time while others barely move […]
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